Corporate Social Responsibility (CSR) is a term referring to the set of legal and ethical obligations and commitments deriving from impacts that the activities of organisations and companies cause in their surroundings in social, employment and environmental and human rights terms.
Nowadays, businesses are increasingly convinced that commercial success and lasting benefits for their shareholders are obtained not only by maximising short-term profits but also with behaviour that is both market-oriented and, at the same time, responsible and socially committed to their environment.
Social commitment is understood as devoting business resources to socioeconomic development projects providing support to deprived people, largely in the areas of social services, health, education, professional training and employment. Rationalising social action places it in a new dimension compared to the traditional philanthropic approach. Specifically, it brings benefits that mean a socially committed company obtains comparative advantages over its competitors:
Improving financial action: studies show that there is correlation between socially responsible companies and positive financial action.
Reduced operating costs: some social actions can help companies reduce costs and improve productivity.
Recovering brand image and business reputation.
Increasing sales and achieving customer loyalty.
Increasing resources to attract and retain workers: it is easier for socially committed businesses to find new workers and retain them as members of the company.
When corporate social responsibility is at the heart of business strategy, the FVO can offer the establishment of cooperation agreements as a strategic means of promoting social action.
Cooperation can be established based on different aspects, although it will always be determined by: financing projects to build centres and services; promoting employment among people with learning difficulties; and different cooperation programmes, such as contributions to creating services, always depending on the priorities detected in the sector and/or the interest of the cooperating company.
For more information, contact the Head of Resources at firstname.lastname@example.org.